THE WORK BEHIND THE ANALYSIS

Experience

Business reporting, client analytics, and commercial results.

ROLES & CONTRIBUTIONSMost recent first

SEP 2025 — PRESENTCurrent role

Business Analyst

≈30–40%less time preparing recurring reports

Centralized reporting: Established the company’s first Power BI and SQL reporting framework.
Leadership decisions: Presented financial and operational KPI insights to support planning and budgeting.
Digital presence: Designed and launched the company website.

INDEPENDENT PORTFOLIO DEMONSTRATION

Separately, I built a KNIME forecasting and Power BI reporting demonstration using synthetic data.

JAN — JUN 2025UCI MSBA client project

0.9707reported R² for the XGBoost occupancy model

Highest R² among four models in our team’s reported comparison without logit transformation.

Project coordination: Supported a five-person team and coordinated biweekly client meetings.
Occupancy analysis: Prepared Yardi data, engineered features, and developed regression models.
Stakeholder communication: Presented occupancy findings and built visualizations for the client.

CLIENT ANALYTICS

Four business questions explored through occupancy trends, model comparisons, and property-level findings.

SEP 2023 — MAR 2024Commercial foundation

1,000+consumer feedback responses

20+prospective customer and buyer contacts

Customer research: Collected email feedback to inform product and marketing decisions.
Campaigns: Launched TV and e-commerce campaigns across QVC/HSN and Amazon.
Buyer outreach: Showcased products and gathered prospective customer and buyer contacts at AAPEX.

Business context shapes the question.
Data helps me make the answer useful.